“Chief I don’t know who is doing your social media but your team is putting out some OUTSTANDING videos lately.”
- public comment from an elected official

Social Media Marketing For Fire Departments

Emergency Services Social Media Video Production

We create compelling content that gets your community watching. Having filmed over a thousand hours during the production of BURN: One Year On The Front Lines Of The Battle To Save Detroit, our film crews have experience on dozens of fire grounds in all kinds of conditions. Hiring a film crew to capture your training scenarios, and emergencies allows you to highlight the efforts of the front-line troopers and convey to the voter the daily efforts undertaken on their behalf. It also raises awareness with surrounding departments of facilities and resources available to them to make the greater community safer, and it just might challenge the ego of neighboring departments and create friendly competition in the training space.

Creating Engaging Content

In the world of social media marketing - content is king. Good content will make or break a social media campaign. Why do you click on a video on YouTube or Facebook? People watch your videos or read your captions because your content catches their eye and intrigues them to earn that click.

Now is your opportunity to hone that message into one that displays the professionalism, humility and discipline your department is founded on. By crafting and building a social media presence, your department is able to show the community the extensive training and preparations made daily on their behalf.

The public’s perception of your fire department is your brand

Social Media Marketing presents an incredible opportunity for the modern fire department to communicate effectively with the community you serve. If your department is not taking full advantage of social media, you are missing a prime opportunity to communicate and educate the tax payer on the services available to them, and what you as a department are daily doing on their behalf. That education opportunity translates into votes when it comes time for department related tax increases, equipment millages, and personnel acquisition.

The public perception of your department is your brand. You department has a brand, chosen or not. It is simply the way the public sees you and your staff when thinking about the fire service. For the first time in history, social media has gifted us the ability to craft that brand without spending millions of dollars on broadcast television media.

If you’re department needs help stepping up your video production and social media game - we’re here to help.

 Mind Shift is a Detroit Video Production Company serving agencies, networks and brands of all sizes.